Recently TikTok has made a lot of changes to its platform. If you’re a regular TikTok user, you see different TikTok video sizes in your feed, such as portrait, square, and horizontal. While in the past, there was only one size, “Portrait.” which is confusing these days; what is the recommended TikTok video size.
In the starting years, TikTok only allowed its content creators to make portrait (1080 x 1920) size videos. But as we know, TikTok is a social platform, and to compete with other social apps like YouTube, Facebook, Instagram, etc, they upgraded their features. So, now content creators can post in 1:1 and 16:9 aspect ratios.
However, even with different video sizes, TikTok is known for its vertical videos. That’s why whenever you try to make videos on any video editor, there is a TikTok size of 1080 x 1920.
The Myth Behind 1080×1920 TikTok Video Size
TikTok was publicly launched in September 2017, and at the start, it was only available to smartphone users. TikTok has its own identity in social media due to its vertical video size. They developed a 1080 x 1920 video size in .mp4 and .mov format.
The main goal for vertical video was to target smartphone users with minimum video length. At the start, the video time duration was only 15 seconds. This unique idea got popular in the United States in October 2018 and gained more than 250 million downloads that year.
However, in 2023, there will be more than 3 Billion TikTok downloads worldwide. And in 2022, TikTok was the most visited social media platform.
TikTok Video Dimensions and Formats
|TikTok video size and resolution||1080 x 1920 (Portrait/Vertical), 1080×1080 (Square), 1920 x 1080 (Horizontal)|
|TikTok Default Canvas Size||1080 x 1920|
|TikTok Maximum Files Sizes||287 MB for iPhone Users, 72 MB for Android Users|
|TikTok Format Types||.mp4 and .mov|
|TikTok Video File Size for Advertisers||Upto 500MB|
|TikTok Video Formats For Advertisers||.mp4, .mov, .avi, gif, mpeg|
|TikTok Maximum in-app Video Length||Up to 3 Minutes|
|TikTok Maximum Upload Limit||Up to 10 Minutes|
How to Change Video Resolution for TikTok?
Changing TikTok video resolution might seem daunting, but it’s easy to follow. You can resize your TikTok video to any size, such as 9:16, 1:1, 16:9, 4:3, 3:4, etc. You can use any video editor software or even the TikTok mobile app.
To change the video resolution from TikTok mobile app, follow the below steps.
- Open the TikTok app and create or upload a video.
- After making or uploading a video, click the Edit option in the top-right corner.
- Now, you can see another Edit option at the bottom of the video editing options; click on it.
- Now click on the Crop option to see many resolution options.
- You can click any of them to change the video resolution or crop it manually.
What is TikTok Video Format for Content Creators?
TikTok allows its users to publish videos in .mp4 and .mov formats. MP4 video format is an international standard video format. All the movies and videos we see online are designed in .mp4 format. TikTok is a video content platform, so its recommended video format is .MP4.
On the other hand, the .mov video format is only supported with iPhones. IOS users can post their content in .mov video format. Android phones do not support .mov format, so they won’t be able to see .mov format videos. So, if you’re an iOS user and create TikTok content, I suggest keeping your video format to .MP4 version; so that maximum TikTok users can watch your content.
What is TikTok Video Format for Ads?
With over 3 Billion downloads worldwide, TikTok has become one of the best places to run ads for business owners. Additionally, to show ads to a maximum number of users choosing the right video format is essential.
TikTok has multiple ad format options, such as .mp4, .mov, 3gp, avi, .mpeg, and .gif. In all these video formats, .mp4 gains the most ROIs. Advertisers can make short videos of the content in .mp4 format and show them in TikTok in-feed and news-feed.
Best Ad size for TikTok
The best size for a TikTok ad is ‘9:16‘. However, other aspect ratios like 1:1 and 16:9 are also available. The available resolution option is 1280 x 720, 720 x 1280, and 640 x 640. The available time duration for a TikTok ad is 5 to 60 seconds. This means you can craft your ad between 5 and 60 seconds. Furthermore, keep your ad at least 15 seconds and take it up to 30 seconds for best results.
Frequently Asked Questions
I hope you’ve got an idea about TikTok video size, resolution, formats for creators and advertisers, file sizes, etc. Remember that TikTok is a mobile-first app, so the video size is designed according to the mobile vertical shape. So, the best size for a TikTok video will be 9:16 or 1080 x 1920.
However, you can change your video to any aspect ratio required. Keep in mind TikTok does not have any Tilt Screen Feature yet, so if you post a 16:9 aspect ratio video, it will show small on the screen. Keep your video format to .mp4 and video size to 9:16 for maximum reach and better user experience.